OTT services have grown rapidly in popularity over the past few years.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
As content became available through portable devices,
more people started using these services.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST services are quickly settling into the market.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
Emerging FAST platforms are gaining attention.
With news, sports, and entertainment, interest continues to rise.
In conclusion
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect website streaming services to become even more diverse and accessible.